Hi, I’m Anish
I design products
loved & used by millions
Staff product designer with 13+ years shipping products at scale from payments and compliance to Sports AI and GenAI chatbots, for 250M+ users.
Staff product designer with 13+ years shipping products at scale from payments and compliance to Sports AI and GenAI chatbots, for 250M+ users.
Currently at Dream11: Sports AI, Payments and CX
Previously at Lollypop design studios: Fintech | Media.net: Ad-tech | Directi: Enterprise
Currently at Dream11: Sports AI, Payments and CX
Previously at Lollypop design studios: Fintech | Media.net: Ad-tech | Directi: Enterprise
01: Case studies
01: Case studies
Sports AI | 0-1 Product | IA Design | Behavioural Design | Mobile
From Data Dump to AI Companion: Reimagining Sports Intelligence for the Modern Investor
From Data Dump to AI Companion: Reimagining Sports Intelligence for the Modern Investor
223%
Free trial conversion
166%
166%
Increase in session time
570%
570%
Info tab adoption
Sports AI | 0-1 Product | IA Design | Behavioural Design | Mobile
CX design | Strategy | AI | Motion design
Support That Feels Effortless: CX for 250M Users at Peak Scale
Support That Feels Effortless: CX for 250M Users at Peak Scale
7.6%
7.6%
Verification success via GenAI bot
Verification success via GenAI bot
12%
12%
Feature adoption
Feature adoption
13%
13%
Drop in support tickets
Drop in support tickets
CX design | Strategy | AI | Motion design
PRODUCT DESIGN | STRATEGY | BEHAVIOURAL DESIGN | MOTION DESIGN | legal & compliance
Reshaping Play Habits: Behavioural Design for Retention on India's Largest Fantasy Sports Platform
Reshaping Play Habits: Behavioural Design for Retention on India's Largest Fantasy Sports Platform
201%
201%
ROI uplift
ROI uplift
+5 M
+5 M
In Net Gross Revenue
In Net Gross Revenue
product design | Strategy | BEHAVIOURAL DESIGN | MOTION DESIGN
PRODUCT DESIGN | PAYMENTS | COMPLIANCE | CRAFT & MOTION
Designing Trust at Scale: Payments, Compliance, and Delight at Dream11
Designing Trust at Scale: Payments, Compliance, and Delight at Dream11
95%
95%
Faster withdrawals
Faster withdrawals
226%
226%
Offer engagement
Offer engagement
14.2%
14.2%
New users
New users
+17.8%
+17.8%
New depositors
New depositors
product design | Strategy | user delight
02: Visual Design & Motion
02: Visual Design & Motion
Visual Design and Illustrations
Visual Design and Illustrations
A mix of UI concepts, brand explorations, illustrations, and side projects spanning 8+ years. From fintech app redesigns to experimental motion concepts.
A mix of UI concepts, brand explorations, illustrations, and side projects spanning 8+ years. From fintech app redesigns to experimental motion concepts.
Interaction and Motion Design
Interaction and Motion Design
A compilation of micro-interactions, UI animations, and motion design across products and domains. Built to add moments of delight at every touchpoint.
A compilation of micro-interactions, UI animations, and motion design across products and domains. Built to add moments of delight at every touchpoint.
Play video
Play video
Designed by Anish Hirlekar. Open to remote/hybrid opportunities
anish.hirlekar@gmail.com
© 2026 Anish Hirlekar. All rights reserved. All case studies, designs, and content on this site are original work and may not be reproduced, copied, or distributed without prior written permission.
Hi, I’m Anish
I design products loved & used by millions
Designed by Anish Hirlekar. Open to remote/hybrid opportunities
anish.hirlekar@gmail.com
© 2026 Anish Hirlekar. All rights reserved. All case studies, designs, and content on this site are original work and may not be reproduced, copied, or distributed without prior written permission.
Designed by Anish Hirlekar. Open to remote/hybrid opportunities
anish.hirlekar@gmail.com
© 2026 Anish Hirlekar. All rights reserved. All case studies, designs, and content on this site are original work and may not be reproduced, copied, or distributed without prior written permission.